Our social media strategy was built around our standout product – the canvas bag. We highlighted its vibrant colors, practicality, multi-pocket design, size advantages, and eco-friendly features. Most of our visuals were created using cutout product shots, allowing us to combine simplicity with vibrant designs. The overall layout of our Instagram grid was curated to reflect a smooth color flow. Each week, we featured a different color, seamlessly integrating the full spectrum of our canvas bag collection into the grid.