For the NYX Professional Performance campaign, McCann Istanbul brought together three of Turkey’s star athletes-Ebrar Karakurt, Ayşe Begüm Onbaşı, and Seren Ay Çetin-to highlight the power of high-performance cosmetics.

In this project, we adapted the provided campaign designs for various outdoor formats and prepared them for print. Our work covered billboards, CLPs, bus stop wraps, giant boards, wall coverings, pole banners, and other outdoor advertising spaces, ensuring the visuals were seamlessly optimized for each medium.

Executive Creative Director: Emir Yüksel
Creative Group Head: Feyza Küçükaltıntaş
Sr. Art Director: Ece Özyiğit
Art Director: Sıla Usta
Copywriter: İlayda Kayserilioğlu
Head of Business Leadership: Funda Hergül Akın
Account Director: Clara Sera Altıparmak
Graphic Design: Gaye Bilim Hamarat