In this project, a digital advertisement banner was designed to promote Sony’s special Eurocup campaign. With the slogan “Experience the Football Excitement with Sony!”, the banner reflects both the passion for football and highlights the benefits Sony offers. The campaign provides customers purchasing large-screen Sony TVs with discounts on soundbars proportional to the TV size. The clear “Huge Discount” callout effectively conveys the campaign details, encouraging user engagement.

The visual design combines a football scene with Sony products, creating a dynamic composition that grabs the attention of the target audience. The banner’s color scheme and graphics are aligned with the football season, capturing the excitement of the campaign.